Cull Me uP
Nala, all four paws off the ground
NALA KNOWS WHAT’S COMING.

And she can hardly wait to tell you.

Something big is coming to digital photography.

She’s not very good at keeping secrets.

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THE NEXT CHAPTER
Cameras evolved.Editors evolved.Storage evolved.

They became remarkably good at what they do.

MORE RESOLUTION
FASTER BURSTS
MORE PHOTOGRAPHS
AND MORE FILES THAN EVER

What if the next evolution was a return to the photograph itself?

CULL ME UP

It starts here.

Cull Me uP is a new space to look, choose and rediscover your photographs — without moving your originals or replacing the tools you already trust.

For iPhone, iPad and Mac.

Tell me when the door opens
Cull Me uP on iPad, overview of a photographic Moment
01 / WHAT IF…

What I feel.

The chore

What if choosing from 3,450 RAW files no longer felt like something to get through?

The emotion

What if, when it was time to choose, the emotion of the shoot was still there?

The memory fades. The photograph remains.

The attention

What if software protected your attention instead of demanding it?

What if nothing stood between your eye and the photographs?

02 / WHAT IF…

What I see.

Contact strip: frame 18A
18A
Contact strip: frame 19A
19A
Contact strip: frame 20A
20A
Contact strip: frame 21A
21A
Contact strip: frame 22A
22A

swipe →

The photograph takes the whole frame.

The tools appear when you need them. Then they step aside.

Cull Me uP on iPhone, full-screen photograph and culling decisions
The moment

What if a burst was one moment, not thirty files?

What if removing the noise never removed the surprise?

One photograph

What if the RAW, the JPEG, the edits and the exports still belonged to a single photograph?

Nala prepares the light table. The photographer decides.

03 / WHAT IF…

What continues.

Freedom

What if your photographs could stay exactly where you put them?

What if your tools could keep doing what they already do best?

Memory

What if a photograph could carry its decisions, context and history with it?

Not just today — across the years.

What if they could still surprise you years later?

A shoot does not disappear when the cull is over.

Its decisions, context and history remain connected to the photographs.

Your originals stay where you put them.

Cull Me uP on Mac, recent Moments and continuity across the years

Start from the photograph.
Not from the file.

The file is essential.

It is one representation of the photograph.

A photograph also carries a point of view, decisions, context, relationships and history.

CMP is building continuity around that photograph — from the first look through the years that follow.

  • Your photographs stay where you put them.
  • Your tools keep doing what they already do best.
  • Your eye stays yours.
Nala, all four paws off the ground
NALA HAS ALREADY SAID TOO MUCH.

The rest is yours to discover.

We’re almost ready to show you what we’ve been building.

Be there when the door opens.

One email to confirm. Nothing recorded before you click it. Privacy.

Want to talk before then?

Photographer, reviewer, creator, press, partner — or simply something you think we should hear?

YOUR FILES STAY YOURS · NO PROPRIETARY CATALOG · BUILT TO WORK WITH DXO · LIGHTROOM · CAPTURE ONE
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